Behind The Design - Meet Our Arden Collection

Introducing Arden - our most refined collection yet. Thoughtfully designed and beautifully crafted from premium vegan pebble leather, every piece in the Arden range brings together timeless style with clever functionality. 

From sleek passport wallets and compact coin purses to chic insulated slouch bags and convertible backpacks (yes, finally!), this is a collection made to move with you, wherever you’re headed.

We know you’ve been waiting patiently for this collection, and we can’t wait to share it with you. Read on for a look behind the design of Arden, and an introduction to our brand new products.

 

About The Collection

Our Arden Collection was created to simplify your everyday without compromising on style. Whether you're navigating airports, commuting to work, or stepping out for school drop-off, these are the pieces you'll reach for time and time again.

As our founder Judi explains - 

“This collection has been 6 months in the making, and every detail has been thoughtfully designed to give you that perfect mix of style and functionality you already know and love from Ela & Earth.

With Arden, I wanted to create something that felt elevated but still made sense for everyday life. I’m a mum, a business owner, and someone who’s constantly on the go - so every detail in this collection was designed with real routines in mind. I didn’t want women to have to choose between style and function. With Arden, you get both.”

Get your wishlist ready - here's a comprehensive rundown of what's launching in our Arden Collection!

 

.01 - Insulated Slouch Bags (2 Sizes)

You asked us for a leather version of our best-selling Tote, and we delivered! Meet our Arden Insulated Slouch Bags - available in 2 sizes, and packed with the thoughtful features you already know and love.

The Large Arden Slouch Bag is designed to hold everything you need for a full workday. Thoughtfully crafted from luxe vegan pebble leather, it features a padded 13" laptop sleeve, a fully insulated lining to keep your lunch cool, and a vertical 1L water bottle holder to prevent spills. With a luggage sleeve that slips seamlessly over your suitcase handle, this is the bag you’ll want by your side - whether you’re headed to the office, a client meeting, or a city getaway. 

The Small Arden Slouch Bag brings the same quiet luxury and clever design in a more compact size. Perfect for snacks, an iPad or Kindle, and your daily essentials, it features the same insulated lining, luggage sleeve, upright water bottle holder, and internal organisation - including a key leash. These bags are proof that functionality doesn’t have to look "functional".

 

.02 - Convertible Tote Backpack

Meet the most requested Ela & Earth design ever! After hundreds of customer requests, we knew we had to introduce a backpack into our range, and we knew it had to tick all of the boxes - stylish, functional and versatile.

The Arden Convertible Tote Backpack is a clever two-in-one that adapts to your day, your plans, and your packing style. It moves seamlessly between tote and backpack, with smooth straps that transition in seconds - no clips, buckles or bulky adjustments. On the outside, it’s refined and minimal, complete with a zipped front pocket for quick access. On the inside, it’s packed with thoughtful storage to keep your daily essentials sorted.

We’ve included a dedicated 13" laptop sleeve, internal 1L water bottle pocket, key leash, and zipped compartments to keep everything in place. It’s fully lined with our signature insulated interior, making it ideal for office lunches, travel, or mum life on the move. With a built-in luggage sleeve and durable vegan pebble leather finish, this is the versatile work and travel bag you’ve been waiting for.

Yes, it’s as practical as it is polished. And yes - she was worth the wait! 

 

.03 - Single & Family Passport Wallets

Designed with equal parts style and practicality, our Arden Passport Wallets are made to simplify every stage of your travel journey. Crafted from luxe vegan pebble leather and finished with elevated gold or gunmetal hardware, they’re a sleek solution for keeping your essentials close. 

The Single Passport Wallet is ideal for solo travellers - slim, compact and cleverly designed to hold your passport, cards, cash, and boarding pass. It slips easily into your carry-on or handbag, offering easy access when you need it most.

For families or group travellers, the larger Family Passport Wallet steps in as the ultimate travel organiser. With space to securely store up to four Australian passports, along with boarding passes, cards, cash, and a pen, it’s built to keep everything in one place (and out of your hands). Both styles are thoughtfully designed to coordinate with the full Arden range, creating a travel system that’s as functional as it is refined.

 

.04 - Cosmetic & Toiletry Pouches

Designed with the same sleek silhouette, our new Arden Pouches can do it all - whether you're packing light or bringing the full line-up.

The smaller Cosmetic Pouch is ideal for your everyday beauty essentials and slips easily into your handbag or carry-on and keeps everything close at hand.

The larger Toiletries Pouch offers more room for your full routine - think skincare, haircare, and everything in between. With a structured shape and zip closure, both pouches are as practical as they are effortlessly beautiful. 

Crafted from vegan pebble leather and finished with gold hardware, these pouches bring a sense of polish and calm to even the most chaotic packing moments.

 

.05 - Small Travel Case

Need a smart solution for keeping your everyday bits and pieces sorted? The Arden Small Travel Case is your new go-to for storing tech cords, cosmetics, medication, jewellery, and more.

The zip closure and mesh screen make it easy to pack, grab, and go - whether it’s tucked into your tote or packed neatly in your suitcase. Finished in vegan pebble leather with luxe gold hardware, it’s practical, polished, and surprisingly roomy.

 

.06 - Coin & Card Wallet

Small but seriously considered, the Arden Card & Coin Wallet is your everyday essential, reimagined! Designed to pair perfectly with the rest of the Arden range, this compact piece holds just what you need. Inside, you’ll find space for cards, folded notes, and a hidden coin pocket to keep loose change secure.

With a slim profile and soft pebble texture, it tucks effortlessly into any tote, crossbody or even your pocket. It’s finished with refined gold or gunmetal hardware and a secure zip closure to keep everything in place, no matter where you’re headed. Simple, understated, and undeniably useful.

 

Arden is rewriting the definition of how functionality looks - proving that practical, everyday essentials can be beautifully crafted without compromising on style. Each piece in the collection is designed to make your travels and daily routines easier, all while looking effortlessly chic. 

"This collection is all about balance - style you love on the outside, and clever function on the inside. Every pocket and every feature has been designed with purpose. 

Bringing the Arden Collection to life has been such a journey, and I’m so proud of what we’ve created. It’s been a true team effort, and seeing your excitement already means the world to us! We can’t wait to see Arden out in your everyday lives, whether that’s at work, travelling, or just making your daily routines feel a little more elevated." - Judi

You can now preview the entire Arden Collection online here. We can't wait to see how you experience these pieces for yourself!