Hi, I’m Judi – founder of Ela & Earth.

Ela & Earth was born from a simple idea: to make life feel a little easier, more considered, and better organised. From busy office days and family routines to weekends away and travels to new destinations, I wanted essentials that were practical, beautifully designed, and effortless to live with.

The brand grew out of my own daily routines – packing lunches, planning trips, and juggling busy days – and from noticing how often the items we rely on just don’t keep up. I wasn’t chasing trends; I wanted pieces that genuinely support real life and real travel.

As our community grew, so did our collections. What began with lunch essentials naturally evolved into our viral insulated work bags, travel bags, wallets, and accessories – thoughtfully designed to make everyday life simpler, wherever you’re headed.

Today, Ela & Earth is inspired by modern living, movement, and the stories our customers share from all over the world. Each collection is created with intention, combining functionality with a timeless, refined aesthetic that fits seamlessly into your everyday life.