Careers

Please find our current job vacancies below:

 

Digital Marketing Manager

• Oversee budget planning and allocation for marketing campaigns, ensuring effective use of resources. 
  
• Develop and execute the annual marketing strategy aligned with business objectives
  
• Own the annual marketing calendar, incorporating product launches, campaigns, collaborations and seasonal initiatives.
  
• Develop integrated marketing plans across paid, owned and earned channels.
  
• Identify growth opportunities through market research, customer insights and competitor analysis.
• Manage the marketing budget and ensure resources are allocated effectively.
  
• Collaborate with leadership to ensure marketing initiatives support broader business priorities.

Lead the planning, coordination and execution of integrated marketing campaigns in collaboration with the Paid Social Media Lead. Campaigns include:

• Product launches
  
• Seasonal campaigns
  
• Brand campaigns
  
• Promotional campaigns
  
• Collaborations and partnerships
  
• Community initiatives
  

 

• Work closely with the Product & Brand Manager throughout the product lifecycle to deliver successful launches and consistent brand messaging. This includes:
  
• Developing go-to-market strategies for all new product launches.
  
• Creating launch timelines and coordinating campaign execution.
  
• Aligning marketing activity with product development and launch schedules
  
• Translating product features into compelling customer messaging.
  
• Collaborating on campaign concepts, storytelling and creative direction.
  
• Ensuring consistency across packaging, website messaging, social media, email marketing and advertising.
  
• Providing customer insights and campaign learnings to help inform future product development.
  
• Working closely with Ecommerce, Operations, Customer Service and Warehouse teams to ensure launch readiness.

 

• Own digital acquisition strategy across:
  
• Meta (Facebook & Instagram Ads)
  
• TikTok Ads
  
• Google Ads (Search, Shopping, Performance Max)
  
• Oversee budget allocation, performance optimisation, and scaling decisions.
  
• Work with the paid social media lead on creative testing and performance insights across all paid channels.
  
• Own CRM and retention strategy, including Klaviyo EDMs and automated flows.

• Work closely with the marketing team to analyse and report on performance across all marketing channels.
  
• Monitor and report on key metrics including revenue, MER, ROAS, conversion rate, AOV, and retention.
  
• Provide insights and recommendations to the Founder and leadership team.
  
• Use data to inform decisions, prioritisation, and growth opportunities.

 

• Marketing team (Influencer Coordinator, Social Media & Creative Assistant, Graphic Designer and Social & Paid Media Lead)
  
• Ecommerce team (Ecommerce Assistants).
  
• Set clear goals, KPIs, and accountability across teams.
  
• Coach, develop, and performance-manage team members.
  
• Build strong structure, clarity, and execution rhythm.
• Foster collaboration within the team and across other departments to align marketing efforts with broader business objectives.

• 5+ years’ experience in marketing leadership, preferably within a consumer or lifestyle brand.
  
• Proven experience managing integrated marketing campaigns.
  
• Strong understanding of digital marketing and customer acquisition.
  
• Experience managing marketing budgets and agency relationships.
  
• Experience leading creative and marketing teams.
  
• Commercial mindset with strong analytical skills.

• A strong operator who enjoys both strategy and execution.
  
• Confident owning revenue and performance outcomes.
  
• Highly organised, proactive, and comfortable making decisions.
  
• Collaborative, calm under pressure, and people-focused.
  
• Passionate about building scalable systems and high-performing teams.

 

 

Product & Brand Manager (Full-Time)

 Product & Brand Manager

Location of workplace: Tweed Heads warehouse / office

Role: Full time (Monday – Friday, 8.00am – 4.30pm)

Reports to: Ecommerce & Digital Marketing Manager

 

About the role

The Product & Brand Manager is responsible for shaping the future of Ela & Earth through strategic product development, category expansion and brand stewardship.

This role sits at the intersection of customer insight, product innovation and commercial strategy. You will be responsible for identifying opportunities, developing new products and collections, guiding the product roadmap and ensuring all products align with the long-term vision of the brand.

You will work closely with the Founder, Marketing Team, Operations Team and external suppliers to bring innovative products to market and drive sustainable growth.

 

What you will bring

• 5+ years experience in Product Development, Product Management, Category Management or Brand Management

• Experience within consumer products, retail or e-commerce

• Strong commercial and analytical capability

• Proven ability to manage multiple product development projects simultaneously

• Excellent stakeholder management and communication skills

• Strong understanding of customer behaviour and market trends

• Experience working with suppliers and manufacturers

 

Key Responsibilities

Product Strategy & Roadmap

• Develop and maintain a 12–24 month product roadmap

• Identify new product opportunities and category expansion initiatives

• Conduct market, competitor and trend analysis

• Evaluate customer needs and emerging market opportunities

• Present strategic recommendations for future product development

• Ensure product decisions align with business objectives and profitability targets

Product Development

• Lead the end-to-end product development process from concept to launch

• Develop detailed product briefs and specifications

• Manage product sampling, testing and approvals

• Collaborate with suppliers and manufacturers throughout development

• Refine product features, materials, colours and finishes

• Ensure products meet quality, functionality and brand standards

• Manage packaging and product presentation requirements

Brand Leadership

• Act as the guardian of the Ela & Earth brand

• Ensure all products align with the brand's positioning and customer promise

• Guide collection architecture, colour strategy and product storytelling

• Collaborate with Marketing and Creative teams to maintain brand consistency

• Support the development of product launch strategies and messaging

Customer & Market Insights

• Analyse customer feedback, reviews and survey data

• Monitor market trends and competitor activity

• Identify customer pain points and opportunities for innovation

• Translate customer insights into product improvements and future product opportunities

Commercial & Category Management

• Monitor product performance and category profitability

• Recommend pricing strategies and product positioning

• Evaluate product lifecycle performance

• Identify opportunities to improve gross margin and product mix

• Support range optimisation and SKU rationalisation initiatives

Cross-Functional Collaboration

• Work closely with Marketing to support product launches

• Collaborate with Buying & Inventory Planning to ensure alignment between product strategy and inventory requirements

• Partner with internal teams to ensure successful product launches and ongoing supply continuity

• Build strong relationships with suppliers and manufacturing partners
  

 

Personal Attributes

We are looking for someone who is:

• Commercially minded and strategically driven

• Naturally curious and customer obsessed

• Creative yet highly organised

• Confident making recommendations and challenging ideas

• Passionate about product innovation

• Collaborative and solutions focused

• Comfortable operating in a fast-paced, entrepreneurial environment

 

 To apply, please email your portfolio, a short cover letter and resume to careers@elaandearth.com.au including the job listing you are applying for.