Editorial: Behind The Design - Odyssey 3.0

It’s hard to believe it’s been two years since we introduced the very first piece in our Odyssey Collection. What began as a single Water Bottle Bag has grown into one of our most-loved ranges, with over 8,000 five-star reviews and a community that’s helped shape every piece! You asked for more - and boy did we listen! 

Get ready, because the next chapter of our Odyssey Collection is coming very soon. Designed with travel, everyday ease and practical beauty in mind, these new additions reflect everything we’ve learned from you: what you carry, how you move, and what you really need from a bag.

Keep scrolling to learn more about the inspiration behind our new products, some photoshoot BTS and what you can expect from Odyssey 3.0.

 

Purposeful Design, Inspired by You

Following the launch of our Crossbody Bag and Overnight Travel Bag in June 2025, this next drop brings a full suite of travel-ready pieces into the fold. Thoughtfully designed to pack well, carry better, and keep you organised wherever you’re headed.

At Ela & Earth, every product is built around three core values: functionality, longevity, and purpose. From wide zip openings to wipeable linings and clever compartments, every detail is considered. 

Our founder Judi shares her inspiration behind this new collection:

“At Ela & Earth, design is never just about aesthetics - it’s about making products that enhance your everyday experience. Every piece in the Odyssey Collection was designed with one key intention: to make travelling easier, more stylish and more organised, without compromising on quality.

The design process for this range began in November 2024. The research phase took about 6 weeks and helped shape the initial direction of the range. Once I had a clear sense of what our community needed, I started conceptualising and creating products. I knew I wanted to create a mix of travel bags and accessories, from everyday bags to smart storage solutions like packing cubes and pouches.

When I dived into creating toiletries bags, I quickly discovered how personal these products are! Some people want compact and minimal. Others want compartments, hang hooks, or countertop access. I realised that one option wouldn’t be enough, so I created multiple styles to suit different packing personalities.

Bringing this collection to life has been one of the most rewarding projects I’ve worked on. It’s a reflection of you - our community and a step forward in our mission to create purposeful, elevated essentials for travel and everyday life. We can’t wait for you to experience the new Odyssey Collection!”

These are bags that don’t just look good - they work hard, too. Designed for real travel and real life - are you ready to meet them? 

 

.01 - Weekender Bag

Say hello to your new go-to bag for 2–3 nights away - the Weekender Bag. Spacious and structured with internal compartments to keep things organised, a wide zip opening so you’re not digging around, and a sturdy base that stands upright. 

Finished with a luggage sleeve for effortless airport navigation and water-resistant nylon for easy cleaning and peace of mind, this is a bag you’ll use time and time again.

 

.02 - Compression Packing Cubes 

Made to help you pack smarter - and built to go the distance! Each of our Compression Packing Cubes features dual-zip compression to save space, a mesh window so you can see what’s inside at a glance, and premium nylon that’s lightweight, durable and made to last. 

Unlike other packing cubes that will fray, sag or split after a few trips, these are designed to hold up - trip after trip, year after year. Whether you're hopping between destinations or packing for the whole family, they’ll keep your suitcase neat and your essentials sorted.

 

.03 - Toiletry Bags (Two Styles) 

Because one size definitely doesn’t fit all! We designed two options so you can choose what works best for your routine, your space, and your suitcase. Both styles are easy to clean, beautifully made, and thoughtfully designed to keep you organised wherever you land.

Our Odyssey Toiletries Bag is compact, structured and stylish - ideal for light packers or weekend getaways. It features a wide zip opening for easy access, a fully wipeable lining, internal mesh pockets to keep your essentials organised, and a water-resistant exterior that handles travel spills with ease.

Prefer to pack the full skincare lineup? The Odyssey Fold Out Toiletries Bag is your go-to. Designed with multiple compartments, a built-in hanger, and extra space for everything from shampoo bottles to serums, it’s perfect for longer trips or anyone who likes to have options. The clever fold-out design keeps it compact in your bag while giving you a full overview once unzipped.

 

.04 - Cosmetic & Toiletry Pouches 

Structured, flexible, and endlessly handy. Our new Toiletry Pouch and Cosmetic Pouch keep your makeup, toiletries, beauty essentials and small travel items neatly packed without taking up too much space. They tuck easily into any bag or suitcase and look just as good out on the plane tray as they do in your carry-on. Trust us, these are the secret key to a clutter-free bag!

 

.05 - Odyssey Medium Tote Bag

You loved our original Tote Bag, now meet her little sister! Our Medium Tote is a streamlined version of our original Tote Bag - same great features, just more compact and sleek. It still includes a fully insulated lining, 1L Water Bottle holder, internal compartments and luggage sleeve, but in a smaller, lighter silhouette. Ideal for daily use, commutes, or travel when you’re packing light.

 

Capturing the Collection

Have you ever wondered what really happens behind the scenes of a photoshoot? For this collection, we spent three days at 11past11 Studio bringing the Odyssey range to life - from campaign-style imagery to detail-rich flatlays.

As always, there was plenty of behind-the-scenes magic to make it all happen! Lottie (our Ecomm Coordinator) led the creative direction, Nic (our Marketing Manager) was across every detail of product placement, Brooke (our Customer Service Star) handled wardrobe, Shaye (our Social Media Manager) captured content in real time, and Giorgia (our Influencer Coordinator) prepped products to perfection. Every angle, pocket and pouch was carefully styled to help you get a true feel for each piece before it lands in your hands.

This shoot was all about showing the functionality, form and elevated feel of the Odyssey range - because we know our community shops with purpose! These products aren’t just beautiful to look at, they’re built to be used. We hope that comes across in every frame.

 

 

The new Odyssey arrivals are more than just products - they’re a continuation of everything we believe in: thoughtful design, functional beauty, and making everyday life that little bit easier. Preview the entire collection online here and start putting your wishlist together! 

Whether you’ve been with us since the first Water Bottle Bag or you’re just discovering the collection now, we’re so excited to share what’s next. As our founder Judi puts it: “We design for life as it really is - beautiful, messy, busy and constantly moving. These bags are made to keep up.”

Want in early? Sign up to our mailing list to be the first to shop the collection when it launches this July. You’ll get early access, exclusive updates - and maybe even a little surprise along the way!