Behind The Scenes: Odyssey 2.0 Photoshoot
Two new bags are joining the Ela & Earth collection - and trust us, you’re going to want to take them everywhere!
Introducing the Crossbody Bag and the Overnight Travel Bag: two elevated essentials designed to take you from daily errands to trips away (and look good while doing it).
Before these new arrivals officially launch, we’re giving you an exclusive first look behind the scenes of our latest campaign shoot. From concept to camera roll, keep scrolling for some of our favourite BTS photos and a closer look at how we brought this campaign to life.
Meet Our New Bags
We are beyond excited to be bringing you two highly requested new products. You asked, and we definitely listened!
First, meet our Crossbody Bag - your new everyday essential. Designed to travel with you everywhere and transition from day to night, this sleek little sidekick is compact without compromising on function.
It features a structured silhouette, adjustable crossbody strap, secure zip closure, and thoughtfully designed internal pockets to keep your essentials organised on the go. Whether you’re navigating the school run, travelling abroad or running errands, it's the kind of bag you'll reach for day after day.
Then we have our Overnight Travel Bag - your new favourite carry on! A bigger version of our best-selling Tote with many of the same features you already know and love, our Overnight Travel Bag is generously sized with plenty of room for a change of clothes, toiletries, a laptop, our 1L Water Bottle and more. It’s perfect for spontaneous nights away, long-haul flights or simply fitting more into your day (and your bag).
Campaign Inspiration
When dreaming up this campaign, we kept returning to one thing: the feeling of an effortless European summer getaway - elevated, considered and quietly luxurious.
From studio shots to lifestyle scenes, every image was designed to showcase how seamlessly these pieces slot into your everyday life, and how beautifully they travel with you. Designed for movement, travel and transition, they’re made to feel just as at home in your daily routine as they are en route to your next destination.
Our E-comm Coordinator Lottie explains the inspiration behind the shoot:
“With Odyssey 2.0, we set out to create a collection that speaks to the rhythm of the modern woman, effortlessly switching between work, weekend getaways, and travel! Each piece was designed to feel sleek and purposeful, with functional details that feel almost custom to her lifestyle.
Our photoshoot drew on the energy of a chic European summer and the spontaneity of a weekend getaway. Our Crossbody and Overnight Bags are luxe in feel, but made for everyday movement.”
Behind The Scenes
Our campaign came to life over two full days of shooting, starting with detailed product photography at 11Past11 Studio in Currumbin. With the help of our talented product photographer Masa, we captured clean, elevated imagery for our website.
While the final images might look effortless, there’s a surprising amount of behind-the-scenes work that goes into getting every shot just right! Because our customers shop online, these photos are often the first (and sometimes only) way people experience our products before purchasing. That’s why we take the smallest details seriously.
From carefully shaping each bag with fishing line to get the perfect structure, to adjusting straps millimetre by millimetre, we’re all hands on deck during these shoots. It’s this level of precision that helps us showcase the true quality, function and finish of our pieces - and ultimately, it’s how we help our customers feel confident in what they’re buying!
Day two brought a change of pace - and scenery. We kicked things off with some more E-comm shots back at the studio with our incredible model Ally and photographer Ben, before heading up the coast in search of that warm, European-inspired setting (without needing to stray too far from home). The result? A gallery of images that feel both aspirational and deeply wearable.
Campaign shoots like this really are a huge team effort between our Founder, E-comm team and Marketing team, working together to bring our shared vision to life. From coming up with the initial concept and mood boards to styling outfits, prepping products and capturing social content on the day - we couldn't be prouder of the end result
Don't want to miss out on the launch of our Crossbody Bag and Overnight Travel Bag? Stay tuned, because we can't wait to share more. Preview the entire collection online here, or join the waitlist to stay in the loop and be notified as soon as they arrive.
