Editorial: New Prints Alert!
Earlier this year, we partnered with Australian designer Posy Print to bring you not one, but THREE unique prints you won’t find anywhere else! Working closely with Posy Print to create one-of-a-kind designs that resonate with different moods and personalities, we've ensured there will be a print to perfectly match every aesthetic.
You can now shop these new prints across our range of Picnic Rugs, Kids Lunch Bags and Cooler Bags to elevate any picnic date or school lunch. Without further adieu, we are so excited to introduce you to Rosa Bloom, Black Botanica and Garnet Bloom!
Introducing Rosa Bloom
Rosa Bloom is a tribute to the hopeless romantic, showcasing soft pink hues and delicate florals. We actually took it up with the Ela & Earth VIP’s in our closed Facebook community group (if you aren’t in it yet, amend that immediately) to ultimately help us decide on the colour and scale pattern of Rosa Bloom! This sweet floral design is a perfect balance of grace and romance for those who enjoy a garden picnic or sunset nibbles.
Introducing Black Botanica
The brief for Black Botanica was a black base, dense florals varying in size and an overall vintage folk style. I think we can all agree the brief was nailed - this print has been executed perfectly and looks so elegant blown up across our products! The black backdrop allows the delicate, rich florals to pop, ideal for those who adore subtle sophistication.
Introducing Garnet Bloom
Garnet Bloom; the two-tone rustic bohemian floral that everyone needs a piece of in their life (not to be dramatic). This burgundy base featuring rich, bold blooming flowers is for those who like to make a fashion statement with either a splash of colour or a head-turning print. Be confident and vibrant with this luxe new pattern!
Add some colour to your everyday life with our exclusive new prints Rosa Bloom, Black Botanica and Garnet Bloom. We hope you love them as much as we do and can’t wait to see you enjoy them at your next family lunch, beach day or picnic!
