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Our Mission

We believe you shouldn’t have to choose between sustainability, style or convenience - here at Ela & Earth, they all go hand in hand.

“Ela” is a Sanskrit word that translates to both “the earth” and “being kind”. To me, Ela & Earth simply represents being kind to the earth and taking small steps forward to protect our incredible planet. Along with making changes for myself and my family, I want to give others the tools they need to live a more earth-friendly lifestyle without compromising on convenience or quality.

We don’t have to be perfect, but we can all start somewhere by creating new habits and making practical changes that add up to something greater. And so, my mission is simple: to help you shop mindfully and live consciously with sustainable products that fit seamlessly into your home. Products that aren’t just well-made and ethically crafted, but are also a real pleasure to use.

You can feel empowered by your Ela & Earth purchases knowing our products are better for you, kinder on the earth and designed to protect our planet. Let’s make a difference, one household at a time - I’d love for you to join me on this journey.

Love, Judi